Brand & Website
May 10, 2022
Crafting the Digital Presence for Eagle Mill: Dundee's Industrial Relic Reimagined

Our approach to the website and brand design of Eagle Mill, showcased at, represents a harmonious blend of historical reverence and contemporary flair. Our journey in creating this digital experience began with a deep dive into the essence of Dundee's storied past, with Eagle Mill standing as a beacon of industrial resilience. The challenge was to encapsulate this rich heritage while steering the brand into the future, making it relevant for today's contemporary audience.

Our approach to the website design was guided by the principle of "narrative architecture." We aimed to construct a digital space that narrates the story of Eagle Mill - from its origins in 1864 as a vital cog in Dundee's jute industry to its transformative journey into a vibrant residential and community hub. The website's layout is meticulously structured, guiding visitors through the mill's history, the vision for its future, and the architectural nuances that make it a unique place to live and work.

The visual design employs a palette inspired by the original textures and materials of the mill - the earthy tones of the brickwork, the robust industrial metalwork, and the serene greens of the planned garden spaces. These elements are juxtaposed with modern typography and clean lines, symbolizing the blend of old and new that defines the Eagle Mill project.

Brand Identity: Weaving History with Modernity

The brand identity for Eagle Mill transcends the usual constraints of real estate marketing. It's not just about selling a living space; it's about inviting people to become part of a living history. The logo, a stylized emblem, draws inspiration from the mill's architectural features and its foundational role in Dundee's industrial era. This logo serves as a seal of quality and heritage, promising a unique living experience steeped in cultural and historical significance.

The branding extends across all touchpoints, from the website to marketing materials, ensuring a cohesive narrative. The use of historical imagery, architectural sketches, and modern photography creates a rich tapestry that communicates the project's unique value proposition. The language used across the brand's platforms strikes a balance between reverence for the past and excitement for the future, embodying the project's ethos of transformation and community.

Engagement and Interactivity

Understanding the importance of engaging potential residents and investors, the website incorporates interactive elements such as virtual tours, historical timelines, and detailed architectural insights. These features invite exploration and discovery, allowing visitors to immerse themselves in the vision for Eagle Mill's future. By fostering this engagement, the website not only serves as a promotional tool but also as an educational resource, highlighting the significance of preserving and repurposing our architectural heritage.

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