We have worked with Alastair Pearce to build “Working with Creatives”, a brand that endeavors to foster and celebrate creativity in the workplace.
The brand image is characterized by bold, vivid, and attention-grabbing hues, and it is defined by a selection of creative characters, each embodying a distinct attribute of creativity. These characters are portrayed as dramatized jigsaw pieces, symbolizing the role that each individual creative plays in constructing the bigger picture of an organization, inspired by the acclaimed work of Keith Haring. These characters have since become the face of Working with Creatives.
To bring the brand to life, we designed a custom website for WWC that tells the story of the importance of creativity in the workplace and how Working with Creatives can help organizations foster and nurture it. We built the website to serve as an e-commerce platform for booking private workshops, but also to act as a hub for the discussion around creativity, with access to videos and podcasts on the subject.
We have helped Working with Creatives continue to expand its offerings, with the filming of videos, podcasts, and several publications as well as working on the brand messaging. Most recently, we have designed a book "The Characters of Creativity" along with Working with Creatives and BIS Publishers, which is set to be released in the summer of 2023.
Deliverables:
Logo Design
Brand Identity & Strategy
Graphic Design
Product Design
Stationary & Packaging
Editorial Design
Book Design
Film
Podcast
Web Design & Development
Advertising & Campaigns
Digital Marketing
