AngusCloud

A new chapter for a long-standing IT provider. AngusCloud is the reimagining of Angus PC Repairs—a business with over two decades of experience, now repositioned for the B2B market. With a shift in focus towards cloud-based services and long-term partnerships, we were brought in to lead the transformation. Our process began with a discovery phase to define the future of the business. Through strategic workshops, competitor analysis and naming exploration, a new identity emerged—one rooted in clarity, confidence and quiet authority. The brand name, AngusCloud, reflects both heritage and evolution. We developed a full brand system, from logotype and icon to typography, colour palette and tone of voice. The result is a grounded and reliable identity, built to feel both technical and human-first. Every detail reinforces the promise of seamless, dependable IT support. The new website is designed to carry this clarity through. Built in Webflow and currently in final development, it includes features for service enquiries, ongoing support ticketing and payment subscriptions.